Draya Michele, widely known for her time on Basketball Wives LA, has transitioned from reality TV personality into a full-time businesswoman. Having an eye for fashion and a drive to succeed, Draya has created a thriving brand in several industries and amassed a large net worth. As of 2024, Draya Michele is thought to be worth between $1 million and $3 million, though this figure varies widely as her business ventures continue to expand.
Early Days and Breakthrough on Basketball Wives LA
Draya Michele, born Andraya Michele Howard on 23 January, 1985, was first seen on VH1’s Basketball Wives LA. New to reality TV, her charisma and dramatic storylines made her a fan favorite. She showcased her personality as well as her interest in fashion and beauty during her time on the show, planting the seeds for a future career outside of television. Four seasons later, Draya left the show to become an entrepreneur.
Transition to Fashion: Building a Multi-Faceted Brand
Draya Michele left Basketball Wives LA for the fashion industry. Her first business endeavor was the launch of Mint Swim in 2011, a swimwear line which she designed herself. Her concept was to create a brand luxury swimwear at accessible prices. Draya’s stylish, body-positive designs resonated well with consumers, and Mint Swim became a celebrity brand known for its chic, flattering looks.
Draya’s success with Mint Swim propelled her to other fashion ventures, including Beige & Coco, a clothing line, and Fine Ass Girls, a women’s lifestyle and apparel brand. By extending her brand portfolio, she became a versatile businesswoman in fashion. Each brand represented Draya’s style and knowledge of her audience, which helped build her net worth.
Business Ventures and Social Media Influence
Social media has helped drive Draya’s entrepreneurial success. Having millions of followers online on platforms like Instagram have allowed Draya to market directly to her audience. She shares updates, new collections, and collaborations directly with her fans. Her social media marketing has allowed her to keep control of her brand messaging, resulting in consistent sales and brand loyalty.
In addition to fashion, Draya has appeared in several films, including True to the Game and We Belong Together. These roles allowed her to explore different sides of her creative abilities, expanding her income streams and keeping her brand alive. Her multiple income sources, including earnings from television, acting, endorsements, and her own brands, have added significantly to her net worth.
Maintaining and Growing Her Success
Today, Draya Michele is celebrated as an entrepreneur who turned her reality TV fame into a successful career in multiple fields. She continues to grow her fashion brands and expand into new ventures.
