Wiz Khalifa has built a career spanning more than a decade in the hip-hop world. His laid-back vibe, chart-topping hits, and prolific presence in music and business have netted him a net worth of $70 million. He makes money through his music as well as his keen business dealings and endorsements.
Music Career and Early Breakthroughs
Wiz Khalifa was born Cameron Jibril Thomaz in Minot, North Dakota, in 1987, and raised in Pittsburgh, Pennsylvania, where he started rapping and recording music as a teen. His early career produced independent mixtapes that became popular within the hip-hop community. Khalifa’s 2010 major-label debut single “Black and Yellow” went to No. 1 on the Billboard Hot 100. The single spawned a huge fan base and a steady stream of revenue from sales, radio plays, and live performances.
His first album, Rolling Papers, followed in 2011 and was commercially successful, leading to certified platinum sales. Its success, along with singles like “Young, Wild & Free” with Snoop Dogg and “See You Again” with Charlie Puth, kept the album sales and royalties afloat.
Touring and Concerts
One of Khalifa’s biggest income source is touring. His energetic concerts draw huge crowds, and his tours regularly sell out venues worldwide. The “Under the Influence of Music” tour, which he co-headlined with other popular artists, was a standout success and a reliable revenue stream. Touring has added millions to his net worth yearly. His fans are dedicated, and Khalifa has been able to rely on tour revenues even when he isn’t releasing new music.
Business Ventures and Investments
Wiz Khalifa also has a strong business side. Most notable is his cannabis brand Khalifa Kush. Khalifa’s involvement and endorsement of cannabis has been lucrative, as the industry is booming now. He built on his public image and love of cannabis to create Khalifa Kush, a high-quality, reputable brand. This venture has expanded to states with legal marijuana, making it a valuable income stream and potentially one of his most profitable ventures.
Wiz Khalifa has also ventured into other entrepreneurial activities. He’s invested in tech, entertainment, and real estate. He launched his app Weed Farm in 2017, which attracted millions of downloads and brough him substantial revenue from in-app purchases. This innovation demonstrated Khalifa’s ability to stay relevant by connecting his brand with an industry growing in popularity among his fanbase.
Endorsements and Collaborations
The public image and popularity of Wiz Khalifa has brought him several endorsement deals. He has worked with brands like Converse, Raw Rolling Papers, and Puma, which all align with his lifestyle and public image. These endorsements have helped increase his income and net worth as well as boost his visibility outside the music industry.
