By Ann Schreiber Owner of Copywriting For You
Let’s talk about your business website. You’ve got your homepage, your service pages, maybe a killer About section that tells site visitors all about who you are and why you sell what you sell, and all the right calls to action. That’s the copywriting—the part of your site that’s designed to sell. And if it’s done right, it’s doing a great job.
But let me ask you this: Are you blogging?
If your answer is “not really,” or “we keep meaning to,” or even “what’s the point?”, let me break it down. Because as the owner of Copywriting For You, I work with business owners every day who don’t just want a beautiful website—they want a working website. And a blog? That’s your not-so-secret weapon.
Here are the top 7 reasons your business website needs a blog (yesterday).
1. It Keeps Your Website Alive (Yes, Really)
A static website is like a store with the lights off. Technically, it’s open, but are people walking in? And if your business is online only, a static website means no traffic. And with no traffic, it means no revenue.
When you regularly update your site with fresh content—like weekly or monthly blog posts—Google sees that activity and takes it as a sign that your business is active and relevant. That can lead to better rankings and more visibility online.
Translation: a blog helps more people find you.
2. Blogs Build Trust—and Trust Builds Sales
Your website copy is all about selling. But your blog? That’s where you connect. It’s where you build that positive impression, whether it be a first impression or a repeat occurrence.
When you write helpful, honest content—like how-tos, industry insights, or answers to FAQs—you’re positioning yourself as a trusted voice in your field. You’re not just telling people what you do. You’re showing them why you’re worth listening to.
And trust me: people remember that.
3. Blogging Is Proven to Bring in Customers
Let’s talk about some blogging statistics for a second—because the data doesn’t lie:
- 57% of marketerssay that their business blogs have helped them to gain new customers.
- 53% of marketersput blogging at the top of their content marketing priority list.
- B2B (business to business) marketers with blogsget 67% more leads than those who don’t.
So if you’re still treating your blog like an optional side project, it might be time for a mindset shift. Because a strong blog isn’t a “nice to have”—it’s a lead-generating machine.
4. It Gives You Something to Post on Social Media
Tired of wondering what to post on your Facebook, LinkedIn, or Instagram?
Your blog is a goldmine of shareable content. Each post can be turned into a caption, a graphic, a Reel, or even a newsletter. In fact, around 60% of marketers reuse blog content two to three times.
That’s called working smarter—not harder.
5. It Keeps People Coming Back
When someone visits your site and reads a blog that genuinely helps them, they’re more likely to come back for more. And when you regularly post new content, you’re giving visitors a reason to stick around—and to return.
Over time, that repeat traffic builds brand recognition, customer loyalty, and even referrals. Because helpful content is the kind of thing people share.
6. You Control the Story
With a blog, you’re not at the mercy of social media algorithms. You own your website. You control the message. And you get to speak directly to your audience without having to compete with cat videos or trending dances.
Want to launch a new service? Share a behind-the-scenes peek? Clarify a common misconception? A blog gives you the platform—and the freedom—to say what you need to say.
7. It’s Easier Than You Think (When You Have Help)
Blogging sounds like a lot, but you don’t have to do it all yourself. At Copywriting For You, I help businesses turn their ideas into blog content that actually works—content that’s readable, relatable, and results-driven.
Whether you’re starting from scratch or just need help keeping up with the calendar, having a blog strategy in place will save you time and keep your site fresh without the scramble.
Ready to Start Blogging with Purpose?
Your website isn’t just a digital business card—it’s your 24/7 marketing tool. And your blog? That’s what keeps the lights on, the doors open, and the customers coming through.
If you’re ready to bring your blog to life but don’t know where to begin, Copywriting For You can help. I’ll help you build a blog that not only sounds like you—but works for you.
