Rising star, Peso Pluma, of Mexican corridos tumbados, has gained international acclaim with his blend of regional Mexican music and modern influences. With his music gaining traction abroad, Peso Pluma has amassed a large fan base and a large financial empire. In 2024, Peso Pluma is estimated to be worth around $10 million, a figure that reflects his success in the music industry and beyond.
Early Life and Musical Beginnings
Born Hassan Emilio Kabande Laija on 15 June, 1999, in Zapopan, Jalisco, Peso Pluma began to show interest in music at a young age. He started playing guitar as a teen and discovered corridos, a traditional Mexican genre that tells stories of struggle, loyalty, and regional pride. However, Peso Pluma’s approach to music wasn’t in the traditional sense. His hybrid sound, influenced by hip-hop, trap, and other contemporary styles, became known as corridos tumbados or “knocked-down ballads” – a hybrid sound combining modern beats with the storytelling essence of corridos.
Peso Pluma became famous on social media sites like TikTok when his music began to gain attention on the platform. His raw lyricism and edgy style attracted younger audiences to regional Mexican music. Songs like AMG and El Belicon became viral hits, and Peso Pluma became a household name quickly.
Music Career and Earnings
With Peso Pluma’s career success has transitioned into financial success. While his first album, Ah y Que?, launched his music career, it was his later projects that propelled him into mainstream success. In addition to his 2022 album Efectos Secundarios and chart-topping hits like “Siempre Pendientes,” Peso Pluma became one of the most-streamed Mexican artists with millions of streams on Spotify and Apple Music.
He made most of his net worth from digital streaming platforms. With millions of listeners tuning in regularly, Peso Pluma enjoys substantial revenue from streams and downloads. Touring has also made contributed to his wealth. His upbeat live shows have generated massive ticket sales and sponsorship deals throughout the U.S.
Brand Collaborations and Social Media Influence
Beyond music, Peso Pluma has forged brand partnerships and endorsement deals. With millions of followers on social media sites like Instagram and TikTok, Peso Pluma has had offers from brands to work with him. Such deals plus merchandise sales have contributed significantly to his net worth.
Social media has helped Peso Pluma promote his music and makes him more marketable. His edgy fashion style, often incorporating streetwear and high-end labels, has made him a style icon for younger fans, further increasing his appeal.
Investments and Future Ventures
Like many successful artists, Peso Pluma is now looking at business besides music. Some reports speculate he has invested in the fashion and tech industries, areas where many young artists invest their earnings to secure long-term financial success.
Given how quickly he’s risen, Peso Pluma’s net worth likely will rise in coming years as his career continues to grow.
