Born Jojo Joanie Siwa, the colorful persona, oversized bows, and boundless energy have made her a household name. As of 2024, Jojo had an estimated net worth of around $20 million, with a career spanning television, music, social media, and merchandising. Jojo is still young but has amassed an empire far beyond her initial start on reality TV, making her one of the wealthiest and most influential young stars in entertainment.
Early Career: From Dance Moms to Social Media Stardom
Jojo Siwa first became famous on Dance Moms, a reality show on which she showcased an upbeat attitude and great confidence. She appeared on the show from 2015 to 2016 and quickly became known for her bubbly personality and drive to succeed. This gave her the exposure she needed to launch her career and eventually become a reality TV star turned multi-faceted entertainer.
Jojo leveraged her growing fan base on social media after leaving Dance Moms, specifically on YouTube. She started making material for young audiences, focusing on vlogs, challenges, and music videos. Her YouTube channel has since racked up millions of subscribers, earning her significant income through ad revenue, sponsorships, and brand deals.
Music Career and Tour Success
Jojo Siwa has also ventured into music. She released her debut single Boomerang in 2016, which was an instant hit with her young fans. Its positive message about overcoming negativity and cyberbullying appealed to audiences and helped establish her as a pop star for younger people.
After “Boomerang,” Jojo released other singles and eventually embarked on her D.R.E.A.M. The Tour in 2019. The tour was a huge success, selling out arenas worldwide and adding to her income with ticket sales and merchandise. The success of her tour showed she can command a stage and reach fans far beyond digital media.
Merchandise Empire
Jojo Siwa’s merchandise empire is perhaps the most lucrative facet of her career. Jojo’s signature look of bright colors, sequins, and her oversized bows has become a brand in itself. Partnering with retailers like Walmart, Traget, and Claire’s, Jojo launched a line of products that includes clothing, accessories, dolls, and of course, her famous hair bows.
The Jojo Siwa bow has become a symbol of her brand, and has sold millions of units worldwide. These merchandise deals have made her net worth increased significantly, as they promote her image and give young fans a tangible way to connect with their favorite star.
Television and Film Ventures
Jojo has appeared on television shows and has even done some acting besides her YouTube success. As a guest on popular talk shows, she has appeared on several competition series, including Dancing with The Stars, and starred in movies such as The J Team, a Nickelodeon production for which she also executive produced. These projects and her appearance in movies have helped maintain her public profile and earned her additional income.
Social Media and Sponsorships
Jojo’s huge social media following on platforms like Instagram, TikTok, and YouTube has made her an attractive choice for brands. Companies interested in reaching her mostly young audience have partnered with her for sponsorships and endorsement deals. And those deals, which include promotions for toys and clothing, have brought in huge revenue for her.
