Known for his quick flow, catchy beats, and unique personality, NLE Choppa, born Bryson Lashun Potts, is a hip-hop artist that has quickly risen to prominence. Famous for hits like “Shotta Flow” and “Camelot,” he’s captured the attention of millions and built a substantial fanbase. In 2024, NLE Choppa is estimated to have a net worth of around $3 million based on his rapid rise, music earnings, brand deals, and ventures outside of music. His story is one of hard work, determination, and a commitment to positive growth, both financially and personally.
Early Life and Breakthrough Success
NLE Choppa was born on November 1, 2002, in Memphis, Tennessee, and was drawn early to music, finding inspiration in artists like Lil Wayne and Tupac Shakur. Memphis had an illustrious musical history, especially in hip-hop, a perfect incubator for his budding talent. At 16, he was already playing around with his own music and released his first single, No Love Anthem, which presaged his signature style.
In early 2019, he released “Shotta Flow,” a song that went viral on YouTube and TikTok. It was so popular that record labels competed for his signature. In an unprecedented move, NLE Choppa rejected traditional record deals and worked with UnitedMasters, a distribution company that allowed him to keep control and ownership of his masters. This showed his business acumen and also provided a long-term income stream, increasing his net worth.
Main Sources of Income
Music Sales and Streaming: NLE Choppa’s music makes up a big chunk of his net worth, with millions of followers and high streaming numbers on platforms like Spotify and Apple Music. He’s earned millions of streams with the “Shotta Flow” series, as well as hits like “Camelot” and “Walk Em Down,” and regularly earns from streaming royalties and digital downloads. His decision to keep ownership of his music has helped him capitalize on each release, setting him apart from many artists who sign away their rights early on.
Live performances and Tours: Live performances and concerts are another major income source for NLE Choppa. He’s played at music festivals and shows across the United States since his breakout, attracting large crowds. He commands high fees per appearance with his high energy performances and loyal following.
Merchandise and Brand Collaborations: Beyond music, NLE Choppa has ventured into merchandise, selling products like hoodies, T-shirts, and other accessories for his fans. His social media presence enables him to sell these items directly to his followers – a side income beyond traditional music sales. He has also had brand collaborations with companies that fit his values and personality. Such deals give him additional income as well as influence.
Wellness Ventures: In a unique move for a hip-hop artist, NLE Choppa has also launched health and wellness products, reflecting his own quest for a healthier lifestyle. Known for his advocacy of herbal medicine and veganism, he’s used his platform to encourage positive change, a message that resonates with many of his fans. He also started his own herbal remedy line – NLE Health & Wellness, which includes teas, supplements, and other Health products. This business, though still growing, diversifies his income streams and aligns with his goals of promoting well-being.
Future Potentials
Focusing on ownership and looking outside of the traditional music industry has given NLE Chopper a foundation for sustainable income. His interests in wellness, health, and positive change point to a future where he can grow his brand and influence.
