Latto, aka Big Latto or formerly as Mulatto, is one of today’s hottest hip-hop talents. Latto is known for her bold lyrics, confident persona, and commanding stage presence. She has a net worth of around $3 million, reflecting her work, talent and smart business decisions. However, Latto’s journey hasn’t been an overnight success – it’s a tale of determination, artistry, and ambition.
Early Beginnings and Rise to Fame
Born Alyssa Michelle Stephens on December 22, 1998, in Columbus, Ohio, Latto was raised in Atlanta, Georgia, a city rich with hip-hop culture. She started rapping as a child and was already performing and competing in local rap competitions by the age of 17. Her breakthrough came on The Rap Game, a reality competition series produced by Jermaine Dupri. She won the competition but declined a record deal.
After The Rap Game, Latto released music independently and gradually gained fans. Her track “B*tch from da Souf” became a viral hit in 2019 and led to her first record deal with RCA Records. From there, Latto has released several hit tracks, including “Muwop” featuring Gucci Mane, which cemented her place as a mainstream hip-hop artist.
Hit Singles and Album Success
Much of Latto’s wealth comes from her hit singles and her debut album “Queen of Da Souf,” which was released in 2020. The album included collaborations with top artists like 21 Savage, City Girls, and Saweetie, propelling the album to the top of Billboard charts and solidified Latto’s position as a major hip-hop artist. Songs like “In n Out” and “On God” gave Queen of Da Souf a following and set Latto up for success. The album was popular enough to draw millions of streams, which added to her net worth through streaming royalties and album sales.
In 2021, Latto followed up with “Big Energy,” a pop-rap crossover hit. Sampled from Tom Tom Club’s classic track “Genius of Love,” the song became one of her biggest hits and drew a wider audience, leading to more streams, increased visibility, and brand deals.
Brand Deals and Endorsements
Some big brands have noticed Latto’s popularity and rising star power. She has worked with several brands, including Savage X Fenty, Rihanna’s lingerie line, as well as beauty and fashion brands. Such endorsement deals make her net worth grow and broaden her appeal beyond music. Her growing popularity has also landed her partnerships with brands that appeal to her young, stylish fans, making endorsements a major source of income for the young rapper.
Touring and Live Performances
Like many musicians, touring and live performances have contributed immensely to Latto’s net worth. With her hit singles and energetic stage presence, Latto has performed at major festivals and tours, including Rolling Loud and other major music events. Her concert appearances pull large crowds.
Future Growth
With her continued success, Latto appears to be interested in long-term financial stability. Still early in her career, she’s hinted at aspirations to expand her brand into fashion and perhaps start her own product lines someday.
